Honoring loved ones and making a difference at an Imagine Dragons concert.
Imagine Dragons Dedication Campaign: Honoring Loved Ones and Supporting Families
The Imagine Dragons Dedication Campaign offered fans the rare chance to make a personal dedication at an Imagine Dragons concert, with their photo and message displayed on screen during the song “Don’t Forget Me.” This campaign brought together fans, families and supporters to create memorable moments while raising funds that go directly to families affected by pediatric cancer. Each dedication was a special tribute to a loved one or friend or to commemorate a personal milestone, woven into the magic of a live performance.
Objective
The Dedication Campaign was designed with three primary goals in mind:
Empower Fans to Honor Loved Ones – By giving fans the opportunity to share meaningful messages and images during the concert, the campaign enabled fans to celebrate or memorialize those they hold dear, creating moments that were both intimate and shared with thousands.
Raise Essential Funds for Family Support – Each dedication translated directly into support for families facing the immense challenges of pediatric cancer. By dedicating a message, fans helped TRF extend vital financial assistance, so families could focus on what truly matters: their child’s well-being.
Build Awareness for Pediatric Cancer – Displaying these messages on a massive platform helps raise awareness and draw attention to the needs of families affected by pediatric cancer, bringing the cause to audiences around the world.
Campaign Success
The Dedication Campaign created hundreds of powerful moments at Imagine Dragons concerts, touching fans and supporting families in equal measure.
Love. Concert after concert, fans embraced the opportunity to send messages, creating a ripple effect of positivity and encouragement.
Support. Through each dedication, the campaign raised critical funds that allowed TRF to deliver holistic support, with 85 cents of every dollar going directly to families in need.
Connection. With each dedication shown on screen, audiences learned more about the TRF mission, raising awareness and inspiring new supporters to join the cause.
