OUR BRAND STORY
THE SOUL of the Tyler Robinson Foudation resides in the hearts and minds of those it touches – our families and friends in the fight of their lives; our volunteers and staff who align with their cause; our partners and advocates who give to such critical efforts; and in YOU, who have taken the responsibility of shepherding our message of help and hope. This is your guide as you share our vital cause with the world.
OUR BRAND PERSONALITY IS
- YOUNG
- EMPATHETIC
- VIBRANT
- PROGRESSIVE
- INTENTIONAL
- TRUSTWORTHY
OUR BRAND ROLE IS
- TO EMPOWER
- FAMILIES WITH
- HOLISTIC SUPPORT
More than any other visual element. the sparrow shield embodies our mission. The bird and crest symbolize freedom, hope, and protection for familes, and represent their epic courage in the fight against cancer. Note that the shield itself resembles a guitar pick – an essential vehicle for our outreach and support.
TYLER ROBINSON
FOUNDATION
